Fundamentals of Marketing

Fundamentals of Marketing in Aruba, Dutch Caribbean

This course teaches participants the basics of how marketing organizations successfully move from product concept through to the creation of successful brands.

The course will thoroughly cover the tools used to develop successful brands including selling theories, consumer behavior, creation and development of brands, strategic pricing, various methods of distribution, market research, strategic thinking and the promotion of brands through advertising and various other methods. Marketing, like most things in life, is a ‘learn-by-doing’ proposition. T

his course is designed to give course participants the tools they will need to begin participating as marketing practitioners.

Target Audience

Marketers, sales associates, operations personnel, managers/supervisors involved in sales, promotional and customer service activities, SME entrepreneurs, and anyone interested in becoming more proficient at practicing the art of marketing.

Number of classes


Participants should attend at least 5 out of the 6 classes.

At the end of the course, participants need to complete a final written exam. A Certificate of Completion is awarded if the course is successfully fulfilled. Participants also receive an official transcript for their grades and course credits.

Course Fee in Aruban Florins

Per participant: AFl. 645.=, including turnover taxes.

Includes: course material, handouts, snacks, coffee and refreshments.


EC&T Training Facility @ Newtonstraat 1-A

For more information, visit the official Facebook event.