Determining Target Audience
Determining a magazine’s target audience can help you decide whether a magazine will accept your product for submission and whether featuring the product with the magazine will actually boost business. For example, if you’re selling wedding-related products, magazines targeted to engaged couples and to young women are an ideal choice. Carefully examine the demographics of your customer base, then find a magazine that fits this demographic profile. Many magazines provide statistical data on their users, so consider contacting magazines to ask about their readers. Oftentimes the advertising department has this information readily available for potential advertisers.
Preparing for Magazines
Magazines are highly visual media that often feature large, glossy images of products. To make your product attractive to a magazine audience, it’s important to have high-quality photos and attractive packaging. Consider hiring a professional photographer to take photos of the item before submitting it to a magazine, and ensure the packaging is attractive and functional. A professional-looking website can also be important. Many magazine editors conduct research on companies they plan to feature, and having a website with professional images and informative content can make the difference between looking like an up-and-coming company and merely seeming like a hobbyist.
Getting your product featured in a magazine article is one of the best ways to increase revenues because most consumers read magazines for the articles, not for the ads. Magazines often write articles about common problems and propose product solutions. They also sometimes do product reviews, tests and giveaways. Try contacting the editor in charge of the department most relevant to your product. Beauty products, for example, are best suited for the beauty editor. Provide a press release with information about your product such as its cost, purpose and availability. If the product suits the magazine’s editorial goals, it might be featured.
Befriending the Writers
Magazine writers and editors are people with jobs to do, and like everyone else, they welcome anything that can reduce their workload. If you know people in the publishing industry, keep in touch with them and provide them helpful information about new products – both by your company and others.
If you don’t have any connections, try scouring the Web for sites where reporters post queries. Magazine writers sometimes post requests for new products and stories about them, and if you can make a writer’s life easier by providing helpful information about your product, you increase your likelihood of being featured. Similarly, posting regularly on blogs and websites related to your product can give you access to people who might write about it, and the increased awareness of your product might attract a magazine’s attention.
If you’re having trouble getting an article in a magazine, magazine advertisements can help you draw attention to your product and will also make the magazine staff more aware of it. Contact the advertising department and ask about rates, ad size restrictions and duration of advertisements. You’ll have to pay for advertisements, but given the large audience of magazines, they can help you draw in new customers. Your advertisement should be visually appealing and provide helpful information about your product such as where to buy it. Eye-popping images, attractive models and bright and colorful images of products being used can be helpful.